Dan Layzell

About me


Hi, I’m Dan Layzell – an experienced product design engineer with a background in product, point of purchase and construction design.

As a designer, I am able to take a design from an initial idea, develop a series of concepts, create prototypes (sometimes hand-made by myself), provide budgetary costings and seek out suitable suppliers. I then proceed with detail designs (DFMA), oversee production, conduct quality control checks and provide customer support for a range of new products. Most of the products I have worked on are produced either in Europe or China, requiring excellent communication both verbally and through the use of detailed engineering drawings.

I am an advanced user of the SolidWorks design software. This coupled with sketching skills, visualisation software and image manipulation / creation (with Adobe Photoshop / InDesign / Illustator) enables me to design a wide range of products utilising many materials and processes.

In addition, being able to produce production quality ‘in-house’ prototypes from various materials and with many different tools such as vacuum forming machines, FDM rapid prototyping machine (self-built reprap) , acyrlic fabrication, MIG / spot welded sheet metal / wire fabrication, makes me more of a ‘Designer-Maker’, with broad all round skills.

“Dan has a tireless work ethic that produced strong design solutions in a variety of POP projects. His dedication in covering off the detail in a job meant any project given to him was in safe hands. His personality and socialable nature endeared him to all his colleagues making him a popular team member.”  Adam Darvell – Engineering Manager DisplayPlan US -  September 11, 2011

“Dan is an extremely well-rounded individual, highly creative and innovative, extremely focused and tenacious and with strong interpersonal skills. Dan has a unique mix of commercial and business skills, technical skills and people skills that make him very adaptable within his design engineering field. I would have no hesitation in recommending Dan either as an individual contributor or as a person highly capable of leading and inspiring others.”  Martyn Kee – Head of Software and Solution Delivery, Fujitsu Services – September 16, 2011

Dan is a very capable and experinced engineer. He has deep insight of the POP display industry.”  David Wei – Sales Manager, Huiyuan Industries, Xiamen, China – September 13, 2011